The primary objective was to celebrate Vinamilk's monumental 50-year legacy and its journey of serving Vietnamese aspirations. By translating historical milestones from 1976 to the present into a grand theatrical performance, the narrative aims to evoke deep corporate pride. The goal is to craft a majestic and immersive storytelling experience that honors the dedication of the workers and visually immortalizes the company's enduring industrial journey.

Visual goal

Rooted in a "Gilded Industrial Heritage" aesthetic, the visual direction merges deep, theatrical crimson backgroundswith luminous golden and bronze elements. The design elegantly combines classic industrial motifs—such as mechanical gears and factory machinery—with stylized, bas-relief line-art illustrations of dedicated workers. Complemented by impactful historical graphics, the composition creates a sophisticated, monumental, and emotionally resonant visual symphony.

Visual direction

Client

Vinamilk

SCBC Industry

BoxCollective

2026

Agency

Year

PHỤNG SỰ KHÁT VỌNG VIỆTPHỤNG SỰ KHÁT VỌNG VIỆTPHỤNG SỰ KHÁT VỌNG VIỆTPHỤNG SỰ KHÁT VỌNG VIỆT
Bento Asset
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Phone

+84 945 278 769

Emal

sunny.dang@sunnylab.studio