The primary objective was to ignite national pride and cultural heritage for the VBMA Interbank Offsite 2026. By translating the core theme—"Awakening the Vietnamese Spirit"—into an epic visual journey, the narrative aims to immerse the audience in a majestic cultural experience. The goal is to craft a grand, emotionally uplifting stage presence that celebrates Vietnam's rich traditions, resilience, and prosperous future.


Visual goal

Rooted in a "Mythical Vietnamese Heritage" aesthetic, the visual direction merges deep, majestic oceanic blues with luminous, golden celestial lighting. The design incorporates intricate 3D cultural elements, such as the iconic Dong Son bronze drum, glowing lotus flowers, and serene bamboo forests, juxtaposed against sweeping, atmospheric landscapes of traditional architecture. Festive traditional flags and majestic cloud motifs further enhance the epic scale, creating a visually spectacular and culturally profound symphony.

Visual direction

Client

VBMA

Creative Station

2026

Agency

Year

Phone

+84 945 278 769

Emal

sunny.dang@sunnylab.studio