

The primary objective was to capture the vibrant and energetic essence of modern urban living for The CityOn. By translating the core theme—"More ways to live"—into a dynamic pop-art experience, the narrative aims to celebrate a joyful and diverse lifestyle. The goal is to craft a colorful, immersive stage environment that inspires a sense of boundless freedom and a brilliantly radiant future.
Visual goal
Rooted in a "Vibrant Pop-Art Collage" aesthetic, the visual direction merges bright, contrasting color palettes with a cheerful, sunlit atmosphere. The design creatively incorporates stylized urban landscapes, playful floating elements like hot air balloons, and bold, kinetic typography. By utilizing a modern, upbeat 2D cut-out technique, the composition delivers a lively, energetic, and visually striking canvas that perfectly echoes the project's youthful spirit.
Visual direction
Client
TheCityOn
F MVM
2026
Agency
Year

Phone
+84 945 278 769
Emal
sunny.dang@sunnylab.studio






