The primary objective was to bring Gamuda Land’s Norton Park to life as an immersive LED room for the "Norton Park In Sync" experience on 17–18 October 2026. Rather than presenting towers on a screen, the room invites guests to awaken every sense, stepping from a firefly-lit night forest through seasonal woodland into the residences, where the pool, lake and gardens unfold all around them.

Visual goal

Rooted in a "Living Forest Immersion" aesthetic, the visual direction wraps painterly woodland across the walls and floor of the LED room, placing guests inside one continuous landscape. Swarms of winged dipterocarp seeds drift, spin and gather as the signature motif, echoing the bronze V-shaped seed sculpture of the campaign key visual. Rippling lake water, turquoise pool tiles and sunlit lawns frame the towers, while every scene loops seamlessly to keep the room alive from morning to night.

Visual direction

Client

Gamuda Land

BConcept

2026

Agency

Year

Immersive VisualsImmersive VisualsImmersive VisualsImmersive Visuals

Phone

+84 945 278 769

Emal

sunny.dang@sunnylab.studio