The primary objective was to translate Dai-Ichi Life’s core values of unwavering trust and sustainable growth into an awe-inspiring stage opening sequence. By bridging advanced 3D visual storytelling with the monumental scale of the event’s LED architecture, the narrative showcases the brand’s journey of breaking limits and reaching new horizons.
Visual goal
Rooted in a "Neo-Futuristic & Luminous Trust" aesthetic, the visual direction contrasts deep atmospheric spaces with brilliant golden light sweeps, sleek technological wireframes, and monumental 3D architectural elements. The art direction honors Dai-Ichi’s signature brand identity while elevating it into a high-tech, cinematic realm.
Visual direction
Client
Dai-Ichi Life
ICH
2026
Agency
Year
Phone
+84 945 278 769
Emal
sunny.dang@sunnylab.studio